Criteria-based lead matching

Better matched credit leads.
Better opportunities.

LoanBridge connects people looking for finance with credit providers who are the right fit. We match applications against your lending criteria and deliver suitable opportunities directly to your business.

Become a Lending Partner How It Works

Credit provider reviewing a new opportunity

Match found

Delivered to your lender portal

Criteria-Based Matching

Applications are matched against the lending criteria you provide.

Secure Delivery

Access detailed lead information securely through your LoanBridge portal.

Transparent PAYG Billing

Know what you receive and what you're paying for.

Why Credit Providers Choose LoanBridge

Better leads start with better matching. Instead of sending every application to every credit provider, LoanBridge uses your lending criteria to determine which opportunities are relevant to your business.

Better Matched Leads

Define the type of borrower you're looking for and receive opportunities that better fit your lending criteria.

Shared or Exclusive

Choose shared leads for cost-effective acquisition or exclusive leads for opportunities delivered to one eligible LoanBridge partner.

Real-Time Delivery

New opportunities can be delivered to your secure lender portal as soon as they are successfully matched.

Track & Manage

Review delivered leads, applicant information, delivery history and billing activity from one place.

Pay As You Go

Simple lead-based pricing. You're charged for billable opportunities delivered to your business, with clear lead-level billing and invoicing.

Built around your lending criteria

You tell us who fits. We handle the matching.

Your LoanBridge profile can include requirements such as age, monthly income, employment type, employment period, loan amount, province, residency requirements, bank-account requirements and debt-review acceptance.

When an application arrives, LoanBridge evaluates it against the configured criteria before determining which participating providers are eligible. This doesn't replace your own credit assessment. It helps reduce obviously unsuitable opportunities before they reach your team.

INCOMING APPLICATION

R18,000 requestedGautengPermanentR22,000 income

Age 18–60MATCH

Income ≥ R8,000MATCH

Permanent employmentMATCH

Gauteng coveredMATCH

Eligible provider identified

This application meets the example provider criteria.

How LoanBridge Works

Applicant Applies

A consumer completes an application through LoanBridge or one of our approved lead-source partners and provides the required consent.

LoanBridge Matches

The application is evaluated against the lending criteria configured by participating credit providers.

Eligible Providers Are Identified

Only providers whose configured criteria match the application proceed to the relevant distribution process.

Lead Is Delivered

The matched opportunity is securely delivered through the LoanBridge Lender Portal according to the applicable shared or exclusive routing rules.

You Take It From There

Your team contacts the applicant and conducts your normal affordability, credit and compliance assessments before making any lending decision.

See How LoanBridge Works

For Credit Providers

Spend less time filtering unsuitable enquiries.

Tell LoanBridge what a suitable applicant looks like for your business. Our matching engine uses those requirements when determining which opportunities should be routed to you.

Define your borrower eligibility criteria
Specify your preferred loan amounts
Set minimum income requirements
Select employment requirements
Choose geographic coverage
Receive shared and/or exclusive leads
Access leads securely through your portal
Track lead charges and invoices
Pay according to your agreed lead pricing

Become a Lending Partner

Shared & Exclusive Leads

Choose the acquisition model that works for your business.

Shared Qualified Leads

Access better-matched opportunities at a lower cost per lead. Shared opportunities may be distributed to a controlled number of eligible LoanBridge partners according to the applicable distribution rules.

Best suited for: providers looking for lead volume and cost-efficient customer acquisition.

Exclusive Qualified Leads

Receive an opportunity delivered to one eligible credit provider through LoanBridge’s exclusive distribution process. Where multiple providers qualify for exclusive opportunities, LoanBridge uses fair rotation across the eligible provider pool.

Best suited for: providers who want reduced competition for each opportunity.

A More Secure Way to Receive Leads

Sensitive applicant information shouldn't live in ordinary email threads.

LoanBridge notifications can alert your team when a new opportunity has been delivered without including unnecessary sensitive personal information. Your authorised users can sign into the LoanBridge Lender Portal to access the complete lead information available to your organisation.

Simple, Transparent Billing

Know exactly what you're paying for.

Every billable lead delivered through LoanBridge can be recorded against your account at the agreed lead price. Your billing area gives you visibility into lead charges, invoices, outstanding balances, payment status and billing history.

Ready to receive better-matched credit opportunities?

Join LoanBridge as a lending partner and tell us what type of borrowers your business is looking for. We'll configure your lending criteria, delivery preferences and agreed pricing so LoanBridge can start matching suitable opportunities to your business.